Privacy Policy
Last updated: June 6, 2026
Naked Cakes operates this website, located at nakedcakes.ca, including related information, content, features, tools, products, and services, in order to provide customers with an online shopping, ordering, delivery, pickup, and customer support experience (the “Services”). This website is powered by Shopify, which enables us to provide the Services.
This Privacy Policy describes how we collect, use, disclose, and process personal information when you visit this website, use the Services, make a purchase, place an order, track an order, request support, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of personal information.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another identifiable individual.
We may collect or process the following types of personal information:
- Contact details, including your name, billing address, delivery address, phone number, and other contact information you provide.
- Order information, including products viewed, products added to cart, products purchased, order numbers, order dates, delivery dates, pickup details, transaction history, cancellations, refunds, and order support history.
- Payment and transaction information, including payment method details, payment confirmation, billing details, transaction records, and fraud-prevention information. Payment card details may be processed by Shopify, payment processors, or other payment service providers.
- Account information, if account functionality is used, including login credentials, preferences, saved addresses, order history, and account settings.
- Recipient information, including the recipient’s name, delivery address, phone number, company or building details, unit or suite number, delivery instructions, and any other information needed to prepare, fulfill, deliver, or support an order.
- Gift-message information, including personalized messages, greeting notes, sender names, recipient names, or other message details that you choose to include with an order.
- Product customization information, including cake messages, flavour selections, size selections, decoration requests, colour preferences, delivery timing requests, or other information you provide when ordering or requesting a custom cake.
- Dietary, allergy, or handling information, where you voluntarily provide such information in connection with an order, support request, or product inquiry.
- Communications with us, including information submitted through support widgets, contact forms, order tracking tools, phone communications, customer support inquiries, delivery questions, or other communications.
- Device and technical information, including IP address, browser type, device type, operating system, network information, unique identifiers, cookie data, and similar technical information.
- Usage information, including pages visited, products viewed, cart activity, checkout activity, links clicked, search activity, and interactions with website features, support tools, order tracking tools, or other Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you browse this website, place an order, create an account, enter delivery information, provide recipient information, submit a gift message, use support tools, track an order, or communicate with us.
- Automatically through this website, including through cookies, pixels, analytics tools, log files, and similar technologies.
- From Shopify and service providers, including providers that support hosting, ecommerce functionality, payment processing, fraud prevention, analytics, order management, customer support, fulfillment, and delivery.
- From delivery partners, couriers, fulfillment providers, and customer support providers, where information is needed to prepare, deliver, track, or support an order.
- From third-party platforms, including delivery apps or other ordering platforms, where you place an order through those platforms or interact with Naked Cakes through those services.
- From partners, affiliates, or other third parties, where permitted by applicable law.
How We Use Personal Information
Providing, Tailoring, and Improving the Services
We use personal information to operate this website, provide the Services, process orders, manage accounts, process payments, prevent fraud, provide customer support, improve website functionality, and maintain our business operations.
Order Fulfillment and Cake Preparation
We use order information, buyer information, recipient information, product selections, customization details, gift messages, and delivery instructions to prepare naked cakes, semi-naked cakes, same-day eligible cakes, custom cake requests, and other cake orders.
Delivery, Pickup, and Order Tracking
We use personal information to coordinate local delivery and pickup across Vancouver, Surrey, Langley, and nearby Lower Mainland communities. This may include using buyer and recipient names, phone numbers, delivery addresses, building details, unit numbers, delivery instructions, order details, and tracking information.
Recipient and Gift-Message Use
When a buyer sends an order to a different recipient, we use recipient information and gift-message information only as needed to prepare, fulfill, deliver, support, or document the order. Buyers should only provide recipient information and gift-message content that they are authorized to provide.
Perishable Product Handling
Because cakes are perishable, fragile, and presentation-sensitive, we may use order, delivery, recipient, and support information to help coordinate timing, handling, delivery instructions, pickup details, and customer support for cake orders.
Customer Support and Communications
We use personal information to respond to questions, provide order support, assist with delivery or pickup questions, process order changes where available, support order tracking, and communicate with you about your order or use of the Services.
Marketing and Advertising
We may use personal information for marketing, advertising, promotional communications, analytics, and audience measurement where permitted by applicable law and based on your communication preferences.
Security and Fraud Prevention
We use personal information to help authenticate users, process payments securely, detect and prevent fraud, protect this website, protect our business, and maintain the security of the Services.
Legal, Compliance, and Business Purposes
We may use personal information to comply with applicable laws, respond to valid legal requests, enforce our terms and policies, resolve disputes, maintain business records, and protect the rights, property, and safety of Naked Cakes, customers, recipients, service providers, or others.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
- With Shopify, which provides ecommerce, hosting, checkout, payment, analytics, and related technology services for this website.
- With payment processors and fraud-prevention providers, as needed to process payments, confirm transactions, reduce fraud risk, and secure checkout activity.
- With fulfillment providers, delivery partners, couriers, and logistics providers, as needed to prepare, package, deliver, track, or support orders.
- With customer support providers, support widget providers, order tracking providers, and technology providers, as needed to respond to inquiries, track orders, manage support requests, and operate website features.
- With third-party delivery or ordering platforms, where an order is placed through or supported by those platforms, including platforms such as Uber Eats or DoorDash where applicable.
- With marketing, advertising, analytics, and measurement providers, where permitted by applicable law.
- With business partners, affiliates, or members of our corporate group, where reasonably necessary for business operations or permitted by law.
- When you direct, request, or consent to a disclosure, including when you use a third-party service, delivery platform, payment option, support tool, or integration.
- In connection with a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of all or part of our business.
- For legal and safety reasons, including to comply with legal obligations, respond to lawful requests, enforce our terms, protect the Services, prevent fraud, and protect rights, property, and safety.
Relationship with Shopify
This website is powered by Shopify. Shopify provides the ecommerce platform that allows us to offer products and Services to customers. Shopify may collect and process personal information about your access to and use of this website, including information needed to provide, improve, secure, and support Shopify-powered services.
Personal information processed through Shopify may be subject to Shopify’s own privacy practices, depending on how Shopify collects and processes that information.
Cookies and Similar Technologies
This website may use cookies, pixels, tags, analytics tools, and similar technologies to operate the website, remember preferences, support shopping cart and checkout functionality, understand website usage, improve the Services, support advertising, and help detect or prevent fraud.
You may be able to adjust cookie settings through your browser or device settings. Some website features may not function properly if cookies are disabled.
Third-Party Websites, Apps, and Links
This website may include links to third-party websites, platforms, delivery apps, payment providers, support tools, order tracking tools, social media platforms, or other online services that we do not control.
If you use or follow links to third-party services, review their privacy and security policies. We are not responsible for the privacy, security, or content practices of third-party websites, apps, or platforms.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If we become aware that we have collected personal information from a child where consent is required, we will take reasonable steps to delete or otherwise address that information in accordance with applicable law.
Security and Retention of Personal Information
We use reasonable administrative, technical, and organizational measures intended to help protect personal information. However, no security measure is perfect or impenetrable, and we cannot guarantee perfect security.
We retain personal information for as long as reasonably necessary to provide the Services, fulfill orders, manage customer support, comply with legal obligations, resolve disputes, prevent fraud, maintain business records, and support legitimate business operations. Retention periods may vary depending on the type of information, the purpose of processing, legal requirements, and operational needs.
Your Rights and Choices
Depending on where you live and subject to applicable law, you may have rights regarding your personal information, which may include the right to request access, correction, deletion, portability, restriction, or information about how your personal information is used or disclosed.
These rights may be subject to legal limitations, verification requirements, and exceptions. We may need to verify your identity before responding to certain requests.
Managing Communication Preferences
If you receive promotional communications from us, you may opt out using the unsubscribe instructions provided in those communications where available.
Even if you opt out of promotional communications, we may still send non-promotional communications related to orders, delivery, pickup, order tracking, customer support, account activity, policy updates, or other transactional matters.
Recipient Information
If you provide personal information about a recipient, including their name, address, phone number, delivery instructions, company or building details, or gift-message information, you are responsible for ensuring that you have the authority to provide that information to us.
We use recipient information to prepare, fulfill, deliver, track, and support the order. We may disclose recipient information to delivery partners, couriers, fulfillment providers, customer support providers, or other service providers as needed for those purposes.
Gift Messages and Order Notes
If you include a gift message, cake message, delivery note, or order note, we may process that information as part of the order. Gift messages and order notes may be visible to staff, fulfillment providers, support providers, delivery partners, recipients, or others involved in preparing, delivering, or supporting the order.
Please do not include sensitive personal information in gift messages or order notes unless it is necessary for the order and you are authorized to provide it.
International Transfers
We may transfer, store, or process personal information outside the province, territory, or country where you live, including in Canada, the United States, or other jurisdictions where Shopify, service providers, technology providers, payment processors, support providers, or other third parties operate.
Personal information processed in another jurisdiction may be subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, or government authorities.
Complaints
If you have a complaint about how we collect, use, disclose, or process personal information, please contact us through the Contact Us page on this website. We will review privacy-related complaints and respond where required by applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or the Services. When we update this Privacy Policy, we will post the revised version on this website and update the “Last updated” date.
Contact
If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact Naked Cakes through the Contact Us page on this website or through the support methods listed on this website.